Ted Harbin Rodeo

Media Relations

(660) 254-1900



McCoys eliminated from 'Race'


On the McCoy Ranch near Tupelo, Okla., there is vast pastureland that allows cowboys the freedom to maneuver.


There really is no need for a U-turn, but if there was, it would be a simple tug on the reins and a swift horseback spin; it's an easy process. That was not the case during the 10th episode of "The Amazing Race" on Sunday night. Jet and Cord McCoy were damned by the cousin team of Leo Temory and Jamal Zadran with a U-Turn, where the penalized team had to perform both segments of a Detour before they could finish the leg


"The strongest team in the race is still the cowboys," Zadran said. "It only makes sense to U-Turn them.


Zadran suffered a knee injury during Sunday's episode of the race around the world for $1 million, which led to The Afghanamals' decision to penalize The Cowboys.


"We love you guys, but Jamal messed up his knee really badly," Temory said.


The McCoys were eliminated, finishing the 24th season of "The Amazing Race" in fifth place.


"Quite frankly, I think everybody was just outright scared of you guys," host Phil Keoghan told the brothers as they wrapped up their third appearance on the CBS-TV reality series.


The McCoys have been fan favorites of the show since their first race in 2010, when they finished second. But they know that's the way the show goes


"We were surprised to see our face up there," Jet McCoy said of the board displaying the U-Turn victims. "On the other hand, we were really disappointed in Leo and Jamal. You can't trust anybody. You throw a million dollars in the mix, and it really kind of brings the worst out in some people."


Part of the beauty of the reality show is the drama that comes naturally throughout the 12-week series.


Teams try many tactics to get the upper hand in the competition. Temory and Zadran said they have faith they could beat the other teams remaining on the show, but that they were concerned with having The Cowboys still in the mix. "I like our chances much better not having Jet and Cord there," Zadran said.


The brothers, though, have been there. Of the 10 legs of the race in which they competed, the McCoys finished in the top two six times, with two leg victories. "There's so much more that you get to experience in life by coming on the race," Cord McCoy said. "Jet and I got to go three times, and that's something most people in the world would never experience."


It has been quite a ride, and in true cowboy form, Cord McCoy rode off on a beautiful Spanish horse as the episode came to a close.


"We ran as good of a race as we could run with our character and integrity intact," Jet McCoy said. "We got to meet some good people, and we got to see some beautiful, beautiful places that I don't think we would've ever gotten to see otherwise. I have no regrets


Said his brother, "Any leg of the race that you get to go on is just a blessing."




Ted Harbin
Rodeo Media Relations
(660) 254-1900



McCoys still near the top of the race

"The Amazing Race" fans got to see a little more of Cord and Jet McCoys' personalities during Sunday night's ninth leg of the Season 24 marathon around the world for $1 million.


The brothers and four other teams began the CBS-TV reality series in Orvieto, Italy, and quickly made their way into Switzerland in the hour-long episode. That's where The Cowboys fell behind. In fact, they got lost and were the only team to miss the first train to Chiasso, Switzerland.


"I found the train station," Cord McCoy told his brother. "I just don't know where we're at."


The McCoys asked for directions. The other teams reached their next destination of the ninth episode of the All-Star Edition of the race well ahead of the brothers. Once in Chiasso, the teams then took vehicles to the Swiss community of Altdorf, where they were to find Wilhem Tell, the legendary archer.


"Jet and I are kind of used to being the lone rangers," Cord McCoy said. "It's not really out of our comfort zone to be on our own and doing our own thing."


The first four teams – The Afghanamals, Leo Temory and Jamal Zadred; The Country Singers, Jennifer Wayne and Caroline Cutbirth; the father-son tandem of Dave and Connor O'Leary; and The Brenchels, Brandon Villeges and Rachel Reilly – all arrived at a statue of Tell in Altdorf, where a sign told them to wait until sunrise. In the middle of the night, the McCoys had arrived, so the teams began the next step in the race even.


The teams traveled to the Chapel Bridge in Lucerne, Switzerland, where a clue took them to Hotel Schweizerhof; they were to clean rooms that had been trashed by rock stars.


"We're getting all suited up to go clean a rock-star room," Jet McCoy said as he and his brother dressed in white shirts and a black bow tie. "We've never trashed a room that anybody knows about."


Not only did the teams have to clean the rooms, they also had to be precise in regards to how the rooms looked. The inspector, a woman identified as Helga, made sure every step was complete.


"I'm really hoping my wife doesn't see this," Jet McCoy said as he ran a vacuum. "This is not something that I would generally do. Now she's going to think I know how."


It took three times before Helga approved The Cowboys' cleanliness.


"Helga was cracking the whip today," Cord McCoy said. "I mean, I would hate to have to work for her."


Once Helga passed along the next clue, Jet McCoy responded with a hug. Of course, he seemed to be under considerable stress, as proven in one particular comment he made during one of Helga's inspections.


"I feel like I'm in the principal's office," he said.


The boys were the first team to the next stop at the Swiss Museum of Transport, where they had to identify a display. Jet McCoy recognized that the item was a giant drill bit, which was used to create the world's longest tunnel.


Their next stop was at the museum's Ford Mustang exhibit, where they picked out one of the five vintage vehicles and followed the directions of the clue to distinguish the model year of their particular Mustang – the brothers chose a silver 1967 Mustang because Jet's young daughter is named Ti Silver. Once they figured out the car's model year, they moved on to Oberrickenbach, Switzerland, where their next task had them fetching milk.


Cord McCoy handled the job for the brothers. He had to pick out a dog and a cart, then transport two empty milk containers to one of two dairy farms, which could only be reached by one of two gondolas. Once he found the farm, he had to exchange the empty containers for full ones, weighing about 30 pounds each. Then he had to return to Oberrickenbach via gondola and transport the milk to the truck via the same dog and cart.


"It was my turn for the Road Block," Cord McCoy said. "If I'd known I was going to have to run up a hill with two cans of milk in the snow, it probably would've been Jet's turn.


"Uphill in the snow, it gets heavy. You've got to grit it out."


Heading to the milk transport with his canisters, Cord McCoy was in a race with Connor O'Leary to finish the task first.


"That was when I was glad I had a big, stout dog," he said. "My dog was just trotting away, and I seen Connor over there trying to pull his to make his go faster."


The teams were directed to drive to the town of Engelberg, where they took a large gondola to Mount Titlis, which was the site of the Leg 9 Pit Stop. Once on the mountain, the teams had to take another trolley to the top – on the final stretch, The Cowboys were joined by the O'Learys and The Afghanamals, and it was a sprint to the finish.


The O'Learys took the path of least resistance and won the leg. The McCoys finished second, followed closely by Temory and Zadren. Villeges and Reilly finished fourth, followed by Wayne and Cutbirth; even though they finished last, were saved by it being a non-elimination leg of the race.


Through nine episodes, The McCoys have finished second or better six times. They've won two legs and have finished as the runner-up four times.


There's an ol' rodeo saying that finishing second means a cowboy is the first loser. But in a race around the world for $1 million, it's important to stay in the game. The Cowboys remain on horseback for at least another week.





Ted Harbin

Rodeo Media Relations

(660) 254-1900






McCoys slide into second on 'Race"


In an episode that featured "The Amazing Race" teams riding equines, The Cowboys skipped past that challenge and ventured on to a second-place finish Sunday, April 20.


Holding an Express Pass they had earned on the opening leg of the race around the world for $1 million, Jet and Cord McCoy knew they had to use the pass on the eighth episode per the rules of the CBS-TV reality series. Sunday's episode featured a double U-Turn, in which two teams could make two others complete both tasks of a Detour.


"We want to U-Turn The Cowboys, because it will force them to use their Express Pass," said Brendon Villeges, who is teamed with his wife, Rachel Reilly.


The Brenchals won the seventh leg and began the latest episode first, 52 minutes ahead of the McCoys, ranch-raised cowboys from the southeastern Oklahoma hamlet of Tupelo.


"It's the eighth leg, so we have to use the Express Pass," Jet McCoy said. "Having that Express Pass is huge."


"It's a lifeline," his brother said.


Six teams began at Piazza Del Popolo in Rome and traveled 80 miles to the remote city of Ciovita Di Bagnoregio, where they faced the Detour. At Donkey Run, each team member had to ride a donkey around a circle track three times before the band completed a song; the other puzzle on the Detour was Donkey Build, in which teams had to assemble a fabricated donkey by using all the parts provided.


"With the U-Turn ahead, I'd say we go ahead and use the Express Pass, jump ahead of the other teams so we don't have to do the other side," Cord McCoy said.


Villeges and Reilly held the lead through their portion of the Detour, but the father-son tandem of Dave and Connor O'Leary were close behind. The McCoys used their Express Pass on the Donkey Build.


"If we get U-Turned, we'll do the other side," Jet McCoy said, noting the other option was riding donkeys; that would have played well into their hands.


The Brenchals then reached the U-Turn placard first, and instead of The Cowboys, they assigned the double-task to the O'Learys. When the father-son team arrived, they were just ahead of the McCoys.


It seemed as though the brothers' fate was sealed, but fate is a mysterious creature. The O'Learys elected to U-Turn The Afghanamals, Leo Temory and Jamal Zadran.


"How did we slide by that?" Jet McCoy asked.


"I don't know," Cord McCoy answered. "Good job."


Maybe the O'Learys looked at the task remaining ahead of The Cowboys and realized the McCoys were going to be hard to beat when it came to riding Donkeys. Villeges and Reilly saw the O'Learys as the only threat to a win on the eighth leg.


"I can't believe Brendon and Rachel U-Turned Dave and Connor," Jet McCoy said. "That makes zero sense to me. Leg eight, and it looks like people are starting to play dirty."


The Road Block found the teams at La Badia Monastery in Orvieto, Italy, where one team member had to make a perfect copy of a page from an ancient manuscript just like the monks did for centuries. Jet McCoy took the task for the brothers.


"How do I keep getting arts and crafts here?" he asked. "I have terrible penmanship. This makes me nervous.


While his older brother was tending to his duties, Cord McCoy took time to enjoy his surroundings. Two monks seemed particularly interested in the goings-on.


"I have some monk friends here in town," Cord McCoy said, noting that two monks were wearing the McCoys' cowboy hats. "We hang out, and they wear hats. I think they want to be cowboys."


Though he sounded as though he struggled, Jet McCoy finished the task in his second attempt. The brothers were the second team to complete the task and venture toward the Pit Stop at Piazza Del Duomo in Orvieto.


Villeges and Reilly were the first to arrive at the finish, followed by the McCoys, Temory and Zadran, the O'Learys and the country singers, Jennifer Wayne and Caroline Cutbirth. The Globetrotters, Herb Lang and Nate Lofton, finished sixth and were eliminated.


This season marks the third time The Cowboys have been part of "The Amazing Race." Their appearance in the Sunday, April 27, episode of the reality TV series will mark the 30th leg in which the brothers have competed. The McCoys finished second the first time they were on the show in 2010, then placed sixth a year later.


They're in the top five heading into the final four episodes of the marathon for $1 million.




N E W S   R E L E A S E


For information                                                                                                                                                      (660) 254-1900
Contact Ted Harbin                                                                                                                                       imteditor@gmail.com


McCoys hold on in 'Amazing Race'


As cowboys who rode bucking beasts for a living, Jet and Cord McCoy learned a long time ago to hang on tightly.


They've been doing that through seven legs of Season 24 of "The Amazing Race." On Sunday night, the brothers began the seventh episode of the reality TV series as one of seven teams still in the race around the world for the $1 million first-place prize. When the show concluded, they held on to fourth place and advance to the eighth leg, which will air Easter Sunday, April 20, on CBS-TV.

More importantly, the brothers held on to their Express Pass, which was their reward for winning the opening episode of the race. By having it, they will be allowed to skip a challenge during one leg of the race; the one wild card with the Express Pass is that it must be used by the eighth leg of the race, which is next week.

"Holding on to the Express Pass this long, I think, has been huge for us," Jet said.

It has. The McCoys, who grew up in tiny Tupelo, Okla., have handled all the challenges that have come their way so far. In fact, they've won two heats. Of greater importance is that they are one of six teams remaining in the around-the-world marathon.

"On the very next leg, we have to play the Express Pass," Cord said. "Then, on the other hand, I think we've got the bulls-eye on us, so we're going to have to beat everybody the next leg of the race."

The seventh leg of the race began in Sri Lanka, but the scenery quickly changed. The brothers were the second team to leave the mat in the country's largest city of Colombia and quickly figured out that the Eternal City was Rome; teams were directed to the Hadrian Bridge to find their next clue in the race.

"Hadrian was one of the emperors of Rome," Jet told his brothers as they made their way to a travel agent.

Each of the teams was on the same overnight flight. Once they arrived at Hadrian Bridge, the clue directed the teams to the Detour, where they were to either be gladiators or charioteers; The Cowboys chose the horses. The thing was, the horses plastic-like creatures that were part of remote control vehicles, and teams had to race around the obstacle-laced track with one team member steering and the other controlling the speed.

"The chariot race was crazy," Jet said. "There were rocks, and you really had to watch out for all the other racers who were driving around like Sri Lankans."

The McCoys were the fifth team to arrive at the chariot race and the second to leave. The next clue took them to the Piazza Di Spagna, and the clue referred to poet John Keats' former home. Unfortunately, most of the Roman cabbies interpreted the clue as to a street, not the plaza; therefore, most teams had to backtrack to the Piazza Di Spagna.

There the teams had to face the Road Block, where one member had to count the number of steps at the plaza and add that figure to the roman numerals on the monument, which indicated what year the monument was erected. The total then had to be rewritten in roman numerals for the teams to advance to the pit stop at Piazza Del Popolo.

Jet did the counting for the McCoys, then the brothers raced to the finish. The married tandem of Brendon Villegas and Rachel Reilly were first to the mat. Dave and Connor O'Leary allowed The Country Singers, Jennifer Wayne and Caroline Cutbirth, to finish second, while the father-son team finished third.
The Afghanamals, Leo Temory and Jamal Zadran, placed fifth, then they and host Phil Keoghan watched a mad race to the finish. The Globetrotters, Herb Lang and Nate Lofton, edged the engaged couple, John Erck and Jessica Hoel, to the mat; Erck and Hoel were eliminated.

"This race has been so super competitive," Keoghan said. "I don't know if we've ever had a season where teams are so close running in to the mat."





N E W S   R E L E A S E


For information                                                                                                                                                      (660) 254-1900
Contact Ted Harbin                                                                                                                                       imteditor@gmail.com


McCoys are runners-up on Leg 6


The sixth leg of "The Amazing Race" turned into a sprint for The Cowboys, Jet and Cord McCoy.

The brothers from southeastern Oklahoma are one of seven teams remaining in the race around the world for $1 million in the CBS-TV reality series now in its 24th season. They maneuvered through Sri Lanka on the Sunday, March 30, episode, then raced across a sandy beach to the finish line, finishing second to Leo Temory and Jamal Zadran.

"You always hate to win second," Jet McCoy said. "It just kind of stings a little."

The cowboys have finished at or near the top for half the race so far. They won two of the first four legs, then came in a close runner-up in the sixth episode. They know how important it is to do well, but the key is being the first to cross the finish during the 12th episode, the season finale. This marks the third time the brothers have been on a season of "The Amazing Race," first in Season 16 in 2010, then again a year later in Season 18.

The teams started the sixth leg in Colombo, Sri Lanka, leaving the mat third in the early-morning hours behind the father-son team of Dave and Connor O'Leary and the country singers, Jennifer Wayne and Caroline Cutbirth. Their first stop was the Dutch Museum in Colombo, where they got their next clues.

"Jet and I are competitors," Cord said as the duo took off. "I don't know if we were born that way or just grew up that way."

His brother agreed.

"That's the sense of competition," Jet said. "You've just got to keep stepping up your game. You've got to keep getting better every game."

Since the groups left so early, they were all at the museum's door when it opened at 8:30 a.m. They received their clues, which directed them to the train station and a trip to the town of Alawwa; each of the teams was on the same train and exited the train in Alawwa to find their first Road Block at a fueling station.

One member of each team had to place 3 liters of fuel into four correctly color-coded Tuk-Tuks, tiny three-wheeled vehicles that served as taxis in Sri Lanka – the Tuk-Tuks had to have a colored rectangle near the windshield that matched the color being carried by each team member. Cord handled the job for the McCoys and rounded up his four Tuk-Tuks in quick order. The next clue took the teams back to the train station, where they were to travel to the town of Rambukkana; all teams were on that train, too.

At Rambukkana, the teams traveled by Tuk-Tuk to the Millennium Elephant Foundation, a sanctuary for rescued elephants. That's where they found the episode's Detour: one half was Trunk, where teams worked with an elephant to move timber to a truck; the other half of the Detour was Sheets, where teams mixed elephant dung with shredded paper and water to make more paper.

The cowboys chose Trunks and were the first team to the Detour. Once there, they learned how to set the chain around the log so an elephant could carry the large log to the truck, then The Cowboys were to load smaller pieces of timber. Once they got six large logs loaded, they moved on.

"Growing up on a ranch, we've always kind of done those kind of things," Jet said. "If I was going to tie a chain to a log, that would've been how I would've done it.

"I could see some of the other teams having trouble."

The brothers were the first to accomplish their mission.

"The elephant would walk up there and wrap (a specialty piece attached to the chain) with his trunk, then lift it up with his mouth to where he could pick it up," Cord said. "It was incredible."

The McCoys left the elephant sanctuary first but were closely followed by Temory and Zadran. Their next stop was at the Ambepussa Rest House, where they listened to the playing of a flute-like instrument by a wise man. The brothers were the first there, too, and received the clue that took them to the Pit Stop, the finish line for Leg 6.

"Fast, fast, fast," Zadran told his taxi driver. "We need to be No. 1 … The Cowboys. Those dang cowboys."

The teams' taxis traded leads. Even Jet noted to his younger brother that they were going to have to race to the finish.

"I'll outrun the slow one," Jet said, joking with Cord. "You take the fast one."

The McCoys' taxi reached the Mount Lavinia Hotel Beach first. Then the race was on, with the Afghanimals taking the victory.

"We finally beat The Cowboys," Zadran said, noting that it was the first victory for him and Temory this season.

The engaged couple, John Erck and Jessica Hoel, finished third in a close race with the O'Learys. The newlyweds, Brendon Villegas and Rachel Reilly, were fifth, and The Globetrotters, Herbert Lang and Nate Lofton, placed sixth. Wayne and Cutbirth came in last in the non-elimination leg of the race.

The show will be on a one-week hiatus with no broadcast on April 6 because of CBS-TV's showing of the Academy of Country Music Awards. The show returns Sunday, April 13.





N E W S   R E L E A S E


For information                                                                                                                                                      (660) 254-1900
Contact Ted Harbin                                                                                                                                       imteditor@gmail.com


McCoys place third, advance in race


Being a cowboy means tackling any task necessary to handle any job before him.


That philosophy came in quite handy for Jet and Cord McCoy during the fifth leg of "The Amazing Race" All-Star Edition, which was broadcast Sunday, May 23, on CBS-TV. The ranch-raised brothers from the southeastern Oklahoma community of Tupelo overcame traveling obstacles, a fishing adventure and a sewing machine to finish in third place and continue the race around the world for $1 million.

The McCoys were the first team in the fifth leg of the race, which began in Kuala Lumpur, Malaysia, leaving 47 minutes ahead of the second-place team, the father-son tandem of Dave and Connor O'Leary. The eight teams were directed to a travel agency, where they were to find a flight to Colombo, Sri Lanka, to continue their chase for the big money.

"I'm pretty excited that we get to leave the mat first today," Cord said. "We know we've got to keep our game face on."

That's true. The high-stakes scavenger hunt means overcoming all the obstacles, and the first is travel. The first six teams in the race earned the first direct flight from Kuala Lumpur to Colombo at 11 p.m., while the final two had to scramble to make their way along their trail.

"(In) this race, the travel can make or break you, by far," Jet said, who, like his brother, learned to improvise his travel arrangements as needed as The Cowboys made their way from one rodeo to another in a lifetime filled with high-level competition.

Travel trouble struck the final two teams, newlyweds Brendon Villegas and Rachel Reilly and the mother-son team of Margie O'Donnell and Luke Adams. Since they were unable to make the first flight, Villegas and Reilly scrambled and took a riskier move to connect through Singapore, while O'Donnell and Adams hoped to increase their odds on standby.

The Newlyweds left Kuala Lumpur first, then rushed to make their connecting flight in Singapore, arriving in Colombo first. They made it to the Gangaramaya Temple first, but quickly found out they had to wait until the temple opened several hours later at 5:45 a.m. That allowed all six teams on the direct flight from Kuala Lumpur to catch up.

Once each team member was blessed by Buddha monks, they made their way by train to King Coconut Stand in Galle, Sri Lanka, to receive their next clue. That meant the first seven teams were on the same train together, which allowed the country singers, Jennifer Wayne and Caroline Cutbirth, to reveal their fascination for The Cowboys.

"We like to be near the cowboys because they're magical," Cutbirth said. "Any of the magical powers we can get, we're trying to rub it off on us.

"They're the coolest guys on the planet. We were destined to be best friends."

The coconut stand revealed only a clue to the leg's Detour, which allowed the teams the option of either fishing handling a complicated local dance that included spinning plates. The McCoys opted for fishing.

"The locals give you a fishing pole and a bag," Cord said. "You actually had to go out there and swim out in the ocean and climb up on a pole that's got a little triangle that you sit on and hook your feet in and catch your fish and put it in your bag."

Each team member had to catch one fish. The O'Learys were the first to accomplish the feat, while the McCoys were second. The Globetrotters, Herbert Lange and Nate Lofton, and The Afghanamals, Leo Temory and Jamal Zadran, were the first done with the spinning. Once done, the teams were directed to the Road Block at the Trendy Connections Garment Factory, where one member of each team was to sew a shirt together. Jet handled the assignment for The Cowboys.

"I've never sewn before," he said. "It's worse than a puzzle, because all of the puzzle pieces are moving."

"You don't realize what goes into making a dadgum shirt until you make one."

He made it relatively quickly, and the Oklahoma brothers were on their way to the Pit Stop. The O'Learys won the leg, followed by Wayne and Cutbirth. Jet and Cord McCoy were third.

O'Donnell and Adams, whose gamble on standby put them several hours behind the other teams leaving Kuala Lumpur, were well behind the pace through the episode and finished last. They were eliminated from the reality TV show.

That means the McCoys are one of just seven teams continuing the race around the globe.





N E W S   R E L E A S E



For information                                                                                                                                                      (660) 254-1900
Contact Ted Harbin                                                                                                                                       imteditor@gmail.com


McCoys rolling on 'Amazing Race'


In his initial appearance on "The Amazing Race" four years ago, Cord McCoy created a catch phrase that took the reality TV show's audience by storm.


His "Oh, my gravy" commentary may have been trumped during Sunday night's fourth episode of Season 24, when the youngest of the two brothers on the show uttered a new tag line: "We're like butter; we're on a roll."

Jet and Cord McCoy are hot, highlighted by their victory in the fourth leg of the race around the world for $1 million. The tandem used a considerable amount of energy and a handy dose of mixology while traipsing across Malaysia. For finishing first, The Cowboys scored a trip for two to London.

"We could not be more excited to be on our way to a Pit Stop," Jet McCoy said as the two shared a cab ride from the final challenge to the Leg 4 finish in Kuala Lumpur, Malaysia. "We're thinking this could mean first place for us."

But Cord stopped his older brother, saying, "We've been wrong before."

"We were wrong for a million dollars once, as a matter of fact," Jet said, referring to the brothers' second-place finish during Season 16, the first of three times the Oklahoma cowboys have been on the CBS-TV reality series.


The McCoys began Sunday in Kota Kinabalu, Malaysia, two minutes behind the leaders, the father-son tandem of Dave and Connor O'Leary. Their first challenge, the Road Block, took place in Knota Kinabalu's Prince Phillip Park, where one member of each team had to jump on a bamboo trampoline high enough to grab a flag hanging above them.

Cord tackled the task for The Cowboys, but he struggled. The brothers were the first to arrive at the park, but they were quickly passed by the O'Learys and the cousin team of Leo Temory and Jamal Zadran. In fact, it took Cord 47 attempts before he reached the flag; no team could obtain the next clue until finishing that job.

"The problem was that task required a lot of Cord-nation," Jet said, joking about his brother's struggle on the tramp.

Said Cord, "You just have to gather up all your energy and put it out on the line … again and again and again."

The teams then made their way to the Kota Kinabalu airport, where the first three teams were to board the first plane to Kuala Lumpur. The McCoys joined the O'Learys and The Afghanamals on the first of three flights. The other teams, because of a flight delay, arrived about an hour and 15 minutes behind the leaders.

"I would say I'm jumping for joy," Cord said about making the first flight, "but I'm out of hops."

Once in Kuala Lumpur, all the teams made their way to a night club for the Detour: Either learning an elaborate disc jockey mix involving a scratching code or mixing an elaborate drink. The first three teams tried the drink, which proved to be more difficult given the balancing and pouring from a stack of glasses into martini glasses. What made it tougher was making sure none of the colors mixed from the stack to the specific martini glasses that were placed in the form of a seven-cup pyramid.

"We wouldn't make good bartenders," Jet said. "Between what we broke and spilled, we would owe them."

The McCoys fared better than the others who tried. In fact, the cousins, Temory and Zadran, switched midway through the Detour to try their hand at scratching. Jet secured the right mix on the brothers' 10th try. Once they received their next clue, The Cowboys made their way to a Hindu temple at the Batu Caves, where they met up with host Phil Keoghn and learned of their winning fate.

Sunday's episode marked the second time in four legs that the McCoys won. They were followed by the O'Learys, who finished just ahead of The Afghanamals. The husband-wife tandem of Brendon Villegas and Rachel Reilly finished last in the non-elimination leg of the race, but they will have to endure a Speed Bump at some point in the show's future.

The brothers still own their Express Pass, which gives them the chance to skip a challenge at any point in the race; it was their prize for winning the opening leg. That could come in handy at any point in the race should the McCoys find themselves behind the field.

That didn't happen in the fourth episode. The Cowboys stayed in or near the lead throughout the show. It's where they like to be.





N E W S   R E L E A S E


For information                                                                                                                                                      (660) 254-1900
Contact Ted Harbin                                                                                                                                       imteditor@gmail.com


Ingenuity keeps McCoys in race


Ranch work is equal parts animal care, land management and jack-of-all-trades Western engineering.

That experience came in handy for the McCoy brothers during the third episode of Season 24 of "The Amazing Race," the CBS-TV reality series. The brothers put their ingenuity to work during the Sunday, March 9, telecast that featured the teams racing around Sabah, Malaysia Borneo.

Jet and Cord McCoy began the show in sixth place as the teams began from Guangzhou, China, leaving six minutes behind second-leg winners Brendon Villegas and Rachel Reilly. That was important, since only the first six teams to the airport were to be boarded on the first flight, which provided a three-hour head start to two-thirds of the nine teams remaining in the race.

Of course, The Cowboys hold the valuable Express Pass, their prize for winning the opening leg that enables them to skip a challenge along the race around the world for $1 million.

"We're glad we're the only ones to have an Express Pass," Jet said.

The McCoys were awarded two Express Passes, but one was to be given to another team. They passed it along to The Country Singers, Jennifer Wayne and Caroline Cutbirth, who used it in Leg 2.

Though Villegas and Reilly held the lead to begin the race, they weren't among the first six teams to arrive at the Guangzhou airport and were forced to wait. That put them behind the eight-ball early, and the rest of the pack took advantage.

"Jet and I have been in that same position," Cord said. You can be the "first ones to leave the mat, and the next thing you know, you're standing there, and you're last. That's the kind of deal that you've got to pick yourself up and dust yourself off and catch back up."

The Cowboys have done that during their three chances on "The Amazing Race." On Sunday night's episode, they maneuvered their way to the Kionsom Waterfall, where Cord, as the assigned teammate, had to find a gnome, then work his way through the rainforest and down the waterfall to obtain the next clue.

"Those cotton jeans are going to weigh 50 pounds by the time he gets done with this," Jet said. "He's going to be soaking wet."

Cord was. In fact, he attracted a little more water than the other teams because he was forced to do the task twice; the clues were along the path down the waterfall.

"The clues were on my left, and I was looking over my right," Cord said. "I skidded all the way down the rocks, and the next think I know is I'm in a pool of water and realize I don't have the clue."

The delay could've been troublesome for some, but the McCoys took it in stride.

"Cord having to redo this and having to go all the way back to the top … it cost us some time, but that's alright," Jet said. "We'll make up some time somewhere."

They did. In fact, it happened on the next challenge, where teams were to build a bamboo raft at the Kampung Tempinahaton to tackle one of two assignments on the Detour. The brothers from the southeastern Oklahoma community of Tupelo were fourth at the river, but they scooted past the mother-son tandem of Margie O'Donnell and Luke Adams by utilizing jack-of-all-trades engineering to create the raft.

"Jet and I are kind of handymen around the ranch," Cord said.

The other teams have noticed.

"Once the cowboys get on task, they are so fast," O'Donnell said. "They blew us out of the water."

Third in the water, the cowboys utilized the help of The Afghanamals, Leo Temory and Jamal Zadran, to complete the Detour. Several of the teams, like The Afghanamals and The Cowboys, opted to deliver goods, while others took part in a faux hunting task. For The McCoys, they guided their raft to a make-shift port to deliver food to a village chief, and Temory and Zadran helped the brothers to their destination, though The Afghanamals were ahead of the brothers at that point.

The father-son tandem of Dave and Connor O'Leary were the first to arrive at all locations along the third leg of the race, but they passed their exit point off the river. They ended up hiking back to the village chief while carrying the groceries. They hiked back and beat the other teams to the end of the Detour.

That changed shortly after the teams returned to the river with their rafts. Temory and Zadran had trouble in the river, and their raft came apart in rough rapids. The McCoys, though, passed The Afghanamals on the water.

That made the difference in the outcome of the second leg. The O'Learys won the leg, while the McCoys placed second. They were followed by Temory and Zadran. O'Donnell and Adams placed fourth.

YouTube hosts Joey Graceffa and Meghan Camarena were the last to finish and were eliminated.





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Kick saves the day for Cowboys


Cord McCoy slid across the tile-lined park in Guangzhou, China, for a kick-save in a fascinating game of feather ball. That move kept The Cowboys in the chase for the $1 million first-place prize during Season 24 of "The Amazing Race."

In Sunday night's episode of the CBS-TV reality series, the brothers from southeastern Oklahoma began the second leg of the race around the world in first place, then quickly slipped to last early in the hour-long show when they opted to try to run for the first challenge instead of taking another form of transportation.


"I'd hate to catch a cab if we're two blocks away," Jet McCoy said as the brothers jogged through the city.

They weren't. In fact, locals tried to explain that it was a further distance, but the brothers didn't understand. By the time they jumped into a taxi in the city with a population of 14 million, the McCoys had fallen to the bottom of the pack.


This "wasn't the best start we've ever had," Cord said.

"No," Jet said. "We kind of slow-started it."

As they were passed by the country singers, Jennifer Wayne and Caroline Cutbirth, the McCoys realized their status

"That was the last team that left the mat this morning," Jet said, referring to the start of the leg. "And that's the way this race works. You go from first to last in a hurry."

The father-son tandem of Dave and Connor O'Leary were the first team to the Roadblock, at a district in Guangzhou that is known as the world capital for toy-making. One person from each team had to assemble a motorized toy car, and Dave O'Leary quickly went to the work needed.

By the time The Cowboys arrived, most teams were deep into their tasks. Jet jumped in the toy-manufacturing and assembled the car, finishing in sixth place. While Cutbirth complained about putting the pieces together, her partner, Wayne, kept a full-court press on Cord, pleading with the youngest cowboy for the extra Express Pass – the brothers won the opening leg and earned two Express passes; one was for themselves, and the other was to be given to another team prior to the halfway point of the race.

The pressure worked for the singers, and Cutbirth was relieved of her assembly duties.

"They was in panic mode, and we gave it to them, and they needed it," Jet said of passing along the extra Express Pass, which allows a team to skip a challenge and move ahead in the race. "That's perfect."


"That puts us as the only team that has an Express Pass. The other one has already been burned on Leg 2. That's huge right there."

Mark Jackson (with Mallory Ervin) was the first to complete the assembly, but his backpack was left near the site as he and Ervin left for their next stop, the Guangzhou Children's Cultural Center, where the teams were to deliver the cars. Once Jackson/Ervin dropped off their vehicle to the cultural center, they retraced steps to the backpack.

Meanwhile, the teams faced their first Detour: either taking part in an ancient Chinese massage or playing feather ball, which is the country's version of hacky sack. All the race teams chose feather ball, and the teams had to have 10 passes in a row without the shuttlecock falling to the ground. It proved to be a difficult task, but Cord made the save, and the cowboys moved toward the finish at Shamian Island.

The husband-wife team of Brendon Villegas and Rachel Reilly won the leg and earned $2,500 apiece. They were followed by, in successive order, the mother-son team of Margie O'Donnell/Luke Williams, the country singers Wayne/Cutbirth, the O'Learys, Globetrotters Herbert "Flight Time" Lang and Nate "Big Easy" Lofton and the McCoys.

They all seemed to have finished one right after the other, based on the show's editing.

"I don't know if we've ever had so many teams on the mat at one time," host Phil Keoghan said.

The McCoys finished sixth and remain in the race for $1 million. The lost backpack came back to haunt Jackson and Ervin, who finished in 10th place and were eliminated from the series.





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Cowboys return to 'Amazing Race'


The Cowboys are back.


Brothers Jet and Cord McCoy return to prime-time television for Season 24 of the reality series "The Amazing Race," which airs at 7 p.m. Central Sundays on CBS-TV. The All-Star Edition's premier is this Sunday, Feb. 23.


"We continually hear from fans that they want their favorites back, and we listened to them," host Phil Keoghan said in a recent CBS interview.


The brothers, who live near the tiny southeastern Oklahoma community of Tupelo, finished second last spring in Season 16 of the reality program; they were knocked out of the competition after nine weeks during Season 18. During the two spring seasons, the cowboys were recognized as fan favorites, which is why they were invited to be part of the All-Star Edition.


"The Globetrotters, The Cowboys, The Twinnies … they're all here," Bertram Van Munster, the show's co-creator and executive producer, told CBS.


The McCoys are one of 11 teams to race around the world for the $1 million first-place prize. Along the way, they will face challenges through the various legs of the race. Typically the first team to conclude a leg of the race earns a prize, while last team is subject to elimination. The team that completes the final leg of the race first will be crowned champion.

The Cowboys join The Globetrotters, Herb "Flight Time" Lang and Nate "Big Easy" Lofton, and the mother-son tandem of Margie O'Donnell and Luke Adams as three-time racers – each team also was part of Season 18, "Unfinished Business."


"When they called, they asked if my brother was with me, and it just so happened that me and Jet were gathering cattle together that day," said Cord, 33, a five-time International Professional Rodeo Cowboys Association champion who qualified for the Wrangler National Finals Rodeo and the PBR Built Ford Tough World Finals before retiring from competitive rodeo last year.


"We almost fell off our horses. It was flattering to say that of the 23 seasons of 'The Amazing Race,' and for them to call two little old cowboys to ask if we'd do it again, it was an honor."


The brothers, born just 13 months apart, grew up together on the family's ranch. While competing on the rodeo circuit, they were traveling partners and each other's greatest competition. Jet, 34, also owns five IPRA titles. He ranches with his wife, Ashlee, and their 6-year-old daughter, Ti Silver.


"I was a little hesitant to start with, because it's a big sacrifice to take off and be gone about a month," Jet said. "But I don't know how many chances at a million dollars you get, so it wasn't too much of a thought to go ahead and do it.


"We were very hungry to try to do well this time since we felt like we left something on the table the last time we were on the show."


After such a successful run in their inaugural race around the world, the McCoys were a little disappointed at their Week 9 exit during Season 18.


"I think me and Cord are both competitors, so it's a matter of going out and proving it," Jet said.


They intend to prove it the McCoy way, which means focusing on their own race and not concerning themselves with the gamesmanship that can come with reality shows like "The Amazing Race."


"Jet and I are pretty good about not worrying about what everybody else is doing," said Cord, who lives near Tupelo with his wife, Sara. "We've got enough stuff on our plate already to worry about whether another team is going to roadblock you or give you the wrong information.


"When we start each leg of the race, if we don't make mistakes and can go as fast as we can, I think we'll be OK. It's a thinking game, and you've got to think your way through it. If you do that, we may not win first, but it's not because of worrying about others. We've just got to run our own race."


Each challenge requires a new set of tools, but the McCoys utilize a back-to-basics approach.


"Most of the stuff you have to work through on the race, me and Cord's already worked that out," Jet said, referring to the siblings' level of communication and trust. "We don't have to stop and visit about much at all, because we normally know what the other one's thinking. I think it's a big advantage, just the two of us being that close."


Now The Cowboys will spend time with family as they watch Season 24 of "The Amazing Race."


"The most fun about the first two races we did was come home and sit down and watch the race with your family and friends," Cord said.


His brother agrees.


"That's what makes it fun, really, is getting to spend that time with my family and friends," Jet said.


The fun starts Sunday night.



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McCoy bull is among the best
Playgun finishes 2013 ABBI futurity season as No. 4 in the world


Before Cord McCoy ever bucked calf with brand No. 117, he knew there was something special about the young white bull.

"You could just see it in him," said McCoy, who runs the operation with his wife, Sara. "His sire is Rip Cord, the top producer of our herd. His momma is also a great producer, so we're really excited for him."

This past week while at the American Bucking Bull Inc. World Finals in Las Vegas, in conjunction with the Professional Bull Riders World finals, 2-year-old Playgun finished No. 4 in the final world standings.

"He finished second in the first round of the futurity with an 89.5," McCoy said. "He was the only bull that could knock down the No. 1 bull in the world. I'm pretty pleased with how well he's done this year."

There is a lot to be proud of for the family. The bull was just a year old when McCoy visited Pieper Ranch in Marietta, Okla., for an episode of his show, "The Ride with Cord McCoy," which airs at noon and 10 p.m. Mondays on RDF-TV. It was during the filming that McCoy visited with Dick Pieper about honoring the Pieper's renowned horse, Playgun, a 22-year-old gray stallion that has earned more than $185,000 in competition and whose offspring have earned more than $8 million.

"I'd always known about the horse Playgun, so I asked Dick if I could name a bull to honor his Playgun," McCoy said.

It has worked out well.

"I thought it was quite an honor," Pieper said. "Cord's a very good friend of mine, and he knows the bucking bull business, so if he wanted to name one after Playgun, then I knew that bull must be pretty good.

"As time went on, Cord kept me informed every time they bucked him and what a nice bull he was. He kept me informed all the time they were in Vegas on how he was doing. I felt like I was involved in the thing."

Like the original Playgun, the calf is quite athletic, and the color of his coat is nice tie-in to the stud.

"He's very quiet, and he's kind of a people horse," Pieper said. "He enjoys being around people. He's not like a lot of studs that want to bit you or kick you like a lot of studs. That's the kind of yours you should be breeding, because those traits are inherited like athletic ability."

McCoy's Playgun proved his athleticism in Las Vegas for the world to see. He will be part of the McCoy Ranch's 2013 Production Sale, which takes place Tuesday, Oct. 29-Wednesday, Oct. 30, on The Breeders Connection. In fact, Playgun will be Lot 17, which will be up for sale Wednesday. The bull is one of numerous great animals that will be part of the online sale.

"This will be my second year that I've done Cord's sale," said Nate Morrison, who runs The Breeders Connection, http://TheBreedersConnection.com. "He's got three lots that really stand out to me, with one being a pregnant recip calf that has a bull calf inside her that is sired by Shepherd Hills Tested, the PRCA's Bull of the Year and the PBR's Reserve World Champion Bull of the Year.

"The mother to that calf is Playgun's mother. We also have a pregnant recip cow that has a bull sired by Asteroid, which was the 2012 PBR Bull of the Year."

The preview show aired as the Oct. 28 episode of "The Ride," which showed what is available during the two-day sale. For more information, anyone interested can view at http://mccoyranch.com/Sale_Catalog.html.

"I'm really excited about it because Cord has been so outstanding at spreading the word," Morrison said. "I wish all my cosigners could promote it like Cord does."

Of course, it helps that McCoy has so much that is available.  Whether it's a calf with world champion genetics still growing in a womb or a 2-year-old phenom like Playgun, McCoy knows there are plenty of lots that are attractive to potential buyers.

"Playgun definitely shocked the world," McCoy said of the bull's performance in Las Vegas last week. "To see a bull spin that fast and jump that high just shows he's an amazing athlete."


Electronic version of this press release.




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The cowboy rides away

McCoy retires from bull riding after 25 years of getting on bucking animals


Before he ever raced around the world or became host a television series, Cord McCoy was a cowboy who made a name for himself as one of the best bull riders in the game.


Now he's retiring from the sport that earned him so much fame and acclaim.


"I'd always set my goals for that year, whether it was making the PBR World Finals or accomplishing something else," said McCoy, who raises bucking bulls and also hosts "The Ride with Cord McCoy," a TV show that airs at 1 and 11 p.m. Eastern time Mondays on RFD-TV. "This year, my goals didn't have anything to do with riding bulls.


"Even when you're hungry for it, bull riding is a dangerous sport. People have lost their lives doing this, something they love. You can't do it halfway if you're going to ride bulls."


Instead, he walks away while still considered one of the very best in the game. In his career, McCoy has accomplished just about every goal he set for himself. He owns five International Professional Rodeo Association titles, qualified for the Wrangler National Finals Rodeo and earned six trips to the PBR World Finals.


"For the last 25 years, I made a living going up and down the road and in the rodeo arena," McCoy said as he introduces the Oct. 21 episode of "The Ride." "It's time to hang up the bull rope."


The reason is simple: When one competes in such a ferocious sport, it takes the perfect mindset to stay out of harm's way, much less excel.


"I put up 100 percent every time I went to a bull riding," he said. "I wanted to go out on my terms and while I was still at the top of my game. I feel like it's time to be able to walk away from the sport.


"When you live and you breathe it and you are at the peak of your life, it's still a dangerous sport. The other day was Lane Frost's birthday, and he would've been 50 years old. He's one of those guys who died doing what he loved, but it just proves how dangerous this sport is."


He has faced plenty of adversity that came along with competing on the rodeo trail. He suffered broken bones and, in 2004, suffered a serious injury after being kicked on the left side of his head by a horse while competing in saddle bronc riding during the championship go-round at the Oklahoma State Fair Rodeo in Oklahoma City.


Seven months later, after rehabilitation to re-learn how to even walk and talk, the Oklahoma cowboy returned to bull riding.


"I don't think there's anybody that's overcome as much adversity as he has," said Jet McCoy, Cord's older brother by 13 months. "It just seems like looking back at his career, there's been so many opportunities for him to quit, and every time one of those things happened, the doctors said it was a career-ending injury. Every time that happened, just as soon as he was well enough, he was riding again."

He's never looked back.


"I feel so blessed to say I've had a good career," Cord McCoy said.


Yes, he has. McCoy was in high school when he began making a living in rodeo. Traveling with Jet, the McCoys became the rising stars in junior rodeo, then matured with each age group. While teenagers, they qualified for the International Finals Rodeo, with Cord McCoy, at age 16, being the youngest cowboy to win the all-around title at the IFR.


"I still hold several records in the IPRA and still wear the buckle from the IPRA," Cord McCoy said on the show that airs Monday. "All the fans, the sponsors and the committees have made my dreams come true."


But McCoy won't stay away from bull riding; he'll just switch sides of the chute, helping pull the trigger for many bulls that will perform at some of the biggest events in the country.


"I'm going to the PBR World Finals this year not to ride, but I'm taking seven head of bucking bulls and heading out to Vegas," he said.


While he will still be involved, his grace inside the arena is what fans will miss most. Whether he won a round or was bucked off shy of the 8-second mark, McCoy always shared his infectious smile.


"Cord exemplifies what makes bull riding popular, and that's effort," said Jerome Robinson, a bull riding legend and the arena director for the PBR. "Any fan can know absolutely nothing about bull riding, but they can recognize effort. What Cord put in every time was effort."


Maybe that's why Cord McCoy was such a fan favorite. He also is one of the bull riders' favorite peers.


"One thing that always sticks out in my mind is true grit, the true cowboy spirit he showed," bull rider Dusty LaBeth said. "Overcoming that severe of an injury, then going on to become one of the great bull riders of all time … that's what being a cowboy is all about."


Yes, it is. But being a cowboy is more than riding in the arena. Actually, it's in the life McCoy lives on the ranch near Tupelo, Okla., with his wife, Sara.


"I'm excited about what's coming up," Cord McCoy said. "We've worked on our program on the ranch. Just in the three years that I've been married, you can see the progress we've done around here. Whatever we've had before is just that much nicer now. I think we're a pretty good team. Just to quit bull riding, I'm not too worried about it."


But if will forever be part of who Cord McCoy is, and he's OK with it.


"If I had the opportunity to turn around and do it all over again, no matter how bad it hurt and no matter how tired and sore and hungry I was, I'd probably turn around and do it all over again," he said.


It's the cowboy way. 




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Reining history is on East Coast
'The Ride' provides viewers a lesson on history at Willow Brook Farms

The history behind Willow Brook Farms is immense, and viewers of the Sept. 30 episode of "The Ride with Cord McCoy" will get to experience it.


"Only about 45 minutes from Philadelphia and 20- minutes from New Jersey lies one of the best equine facilities on the East Coast," McCoys said as he opened the show, which airs at 1 and 11 p.m. Eastern time Mondays on RFD-TV. "We've definitely found a diamond in the rough."


The 325-acre property sits between Bethlehem and Allentown in eastern Pennsylvania, which was acquired by James W. Fuller. His son, C.T., however, is the one that made Willow Brook Farms into grand piece of equine history.


"I stepped off the plane, and 10 minutes later I'm on the back of a horse," McCoy said, explaining the property's proximity to the urban life that exists in eastern Pennsylvania. "That, actually, was one of the advantages of that place back in its heyday, because if somebody wanted to view a horse, they could fly in and ride a horse, then be on a plane back home in an hour."


There were a lot of advantages when it came to horses at Willow Brook, and it centered on horses.


"When I was a little girl, I would see pictures of my grandmother and my grandfather riding horses," said Holly Fuller McLain, C.T.'s daughter. "When I was 8 years old, he bought a horse."


C.T. Fuller hired Bob Anthony as a stable boy and to ride some of the farm's horses.


"He asked my dad if he could start riding my one horse, breezy," McLain said. "That fall he entered the horse in the Pennsylvania National Horse Show in Harrisburg. He won the open stock horse class on Breezy. "


"That was the start of it."


Fuller realized he had something, and he built upon the passion that was burning. He acquired the great Joe Cody, which has been inducted into the American Quarter Horse Association and the National Reining Horse Association halls of fame with Fuller.


"My dad had very talented natural athletes," McLain said. "Bob Anthony was very naturally gifted as a horseman and trainer. Gene Brandner was the one who developed and created a good sliding plate. The first sliders were Gene Brandner putting sliding shoes on these horses so they could go out and really slide.


"The team my dad had was amazing. When we got horses and Bob Anthony was champion, my father got a spark to do something with horses. He had a vision about Quarter Horses and promoting them. He was a very good businessman, and he always had a vision of what he wanted, and this was it. He had a dream, and he made it come true."


Those who were around him most saw that spark, and they knew then they were part of something special. But it's the legacy that took McCoy and "The Ride" video crew to Pennsylvania to shoot the episode.


"The history of the place is what got to me," McCoy said. "When you're there, you realize that the most famous reining horse trainers have been through Willow Brook forever. It's pretty awesome."


It is. Willow Brook farms sits on rolling hills and is tucked away in the country living that's just a stone's throw from the city life. But alongside the trees and grasslands is majesty for those who understand.


"There's just something about this place that is reining," horse trainer Josette Conti said. "It sort of is where reining came from. It feels like home."


It was for C.T. Fuller, and he passed along his love and his legacy to those closest to him. Now they're excited to carry it forward.


"There are so many people behind the farm that I'm excited for its future," McCoy said. "You talk to some of the people who worked with him or grew up around him, and C.T. is the kind of guy, that if you had a time machine, you'd definitely want to meet."






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Group counters animal radicals
'The Ride' shows how Protect The Harvest combats animal rights activists

Animal rights extremists have set a tone that endangers rural America and the Western way of life.


Forest Lucas doesn't like it.


Lucas, president and CEO of Lucas Oil Products, is ready to fight the extremism by shedding light on the truths involving animal welfare. That's why he created Protect The Harvest, which was developed to defend families, farmers, ranchers, sportsmen and animal owners from the growing threat of the radical animal rights movement.


"When I was raised, no one was allowed to steal or lie," Lucas told Cord McCoy on the Sept. 23 episode of "The Ride with Cord McCoy," which airs at 1 and 11 p.m. Eastern time Mondays on RFD-TV. "I still live that way. I don't like liars and thieves, and these animal rights people are liars and thieves. They're taking people's money that think they're giving to real animal welfare, and it's not being used for animal welfare."


Lucas is passionate about the cause, and he's putting up his own money to promote it. A farm-raised man who grew up poor and worked as a long-haul trucker before creating the oil empire, Lucas realizes he has a means to make a difference – the company has the naming rights to Lucas Oil Stadium, home of the Indianapolis Colts, and is heavily involved in auto racing.


"There's a lot of people going to come to my side, but right now we're able to fund the thing ourselves," he said, noting that Protect The Harvest is a division of Lucas Oil. "I feel so blessed that I can do this because this is the most important thing in the world to me right now. Something has to be done, and nobody else is going to do it."


Protect The Harvest utilizes proven techniques and Lucas Oil resources to educate the public about animal welfare. On the show, he provided a clear-cut example during the Indiana State Fair, which took place in early August in his hometown of Indianapolis.


"It encompasses more than farming and ranching," said Keri MacBeth, the West Coast representative for Protect The Harvest. "It touches everybody. What we did here was try to educate people in a colorful way with the meats and uses we get out of these animals.


"We also came up with a lot of additional fun facts on domestic animals."


While extremists turn to sympathetic members of the media to spread the word, Protect The Harvest takes a grassroots campaign straight to the people so they might learn more about the differences behind animal rights and animal welfare.


"I think Protect The Harvest's mission fits well with what our views on the agriculture industry in Indiana have been in my part of the world," Indiana State Rep. Mark Messmer said. "It's taken that educational process across the country, across our world. The way they approach it makes sense and works well to be able to feed a growing population."


The episode also reveals the difference between local humane shelters and the Humane Society of the United States, which is a radical animal rights organization.


"The local humane societies are independent and not part of a national group and provide a great service to their community," said John Eleshire, CEO of the Humane Society of Indiana. "Mr. Lucas is a prominent citizen here in Indianapolis who cares about our work and invited us here to showcase our work, independent of anything else, and to let people know there's a difference.


"It's all about the animals."


McCoy, a ranch-raised cowboy from southeast Oklahoma, knows all about the importance of animals in today's society. He raises animals, including bucking bulls, and made a name for himself as one of the top cowboys in the PBR. He spoke to fair-goers, and his comments sent a powerful message home.


"I think there's a responsibility for us," McCoy said. "I definitely want to pat Forest Lucas on the back for taking that first step in protecting our harvest. I want to do my part to help educate the world on our harvest and protecting it for me, my kids and, maybe someday, my grandkids."






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Aussie sport comes to 'The Ride'
McCoy takes viewers on an adventure with equine fun of campdrafting

The first time Cord McCoy witnessed the Australian sport of campdrafting, it was while competing at a bull riding event "down under."


His return to the equine sport came a little closer to home in Kiowa, Colo., home of the newly created United National Campdrafting Association. It's there that McCoy takes a film crew and showcases this unique adventure for the Sept. 16 episode of "The Ride with Cord McCoy," which airs at 1 and 11 p.m. Eastern time Mondays on RFD-TV.


"Like anybody who grew up on a horse, I was excited to give it a try," McCoy said. "The first time I got the phone call that campdrafting was coming to the United States, I knew right then I wanted to give it a whirl."


He isn't the only one. Mary Harris organized the U.S. campdrafting organization and established the clinic that took place at the Elbert County Fairgrounds near Kiowa.


"A group of us here in Elbert County formed a business round table with the idea to bring more business to Elbert County," said Harris, president of the association. "The idea was to help the small communities get a little bit more business and grow a little bit more."


Thus Destination Elbert County was born, with three members on the committee. Harris focused her attention on campdrafting, and it's taken off. Earlier this year, she solicited the assistance of a couple Australians to help with the clinic, Pete Comiskey and Steven Hart. They conducted the clinic shown in the half-hour episode.


In the show, Hart explains how campdrafting got its start, based on the process of gathering a herd of cattle.


"It evolved into a competition," he said. "They had the better camp horses, and they had a competition in the Outback, then it moved on to regular competitions in outlying districts, towns and cities to where it is formed now.


"With this campdrafting school, there's people from all walks of life. The main reason, I believe, is they've got the opportunity to use their horse, whatever breed it is."


Campdrafting is the fastest-growing equine sport in Australia, the experts said, and there's a good reason. The first step is for a horseback competitor to utilize a smallish pen to cut a cow out of a herd, much like what is seen in the cutting horse industry. Once the cow is secured, the rider must then maneuver the cow into the larger arena, where he/she uses horsemanship to direct the cow around a cloverleaf pattern.


The competition is based on points at various levels of the "run."


"I campdraft break horses and campdraft competitions throughout Australia," Hart said, noting he has competing in hundreds of performances over the last 11 years.


He also teaches clinics, much like the one in Colorado, which featured numerous students from all over the country converging on the community tucked between Denver and Colorado Springs with just a little sway to the east.


"The fact that people drove 1,500 miles to do this is phenomenal," Harris said. "We're going to have more campdrafting competitions next year. They're already talking about it in Texas, and we're working on a group, hopefully, in California, Nebraska and Montana.


"I think this sport is primed for moving ahead. People are excited. I think it's going to go forward and be very successful."


The reason, Hart said, is that it's open to just about anyone who loves to work their horses.


"Anyone can come and have a go," he said in a rich Australian dialect. "Like any sport, it's really good if you can go and get some training."


That's just what McCoy experienced.


"Those guys really were great teachers," he said. "It shows you anything from riding good to having a good horse to your working together. Just reading your cow and which one to get is one thing, then right after that, you're putting some trust into that horse as a cutting horse to show that he has some cow.


"Once you feel like you've got the horse and the cow and that you're all working together, that you've got a little bit of control, you call for the gate."


That's the signal to go from the pen to the arena and begin the craft of rounding the cloverleaf pattern – it would be akin to being a barrel racer, all while herding a cow in the process of rounding the pattern.


"That first 40 yards feels a little bit like being a jockey in a Quarter Horse race, and that first left turn comes fast," McCoy said.


It was just another equine adventure for McCoy, who looks perfectly at home as a television host.





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'The Ride' features great horses
Host McCoy honors a reining legend, learns more about Clydesdales

When decorated reining horse sire Colonels Smoking Gun died two months ago after a bout with laminitis, he left behind a great legacy.


His life and his lineage is just one part of the Sept. 9 episode of "The Ride with Cord McCoy," which airs at 1 and 11 p.m. Eastern on Monday on RFD-TV. McCoy visits with some of the top reining horse professionals about the stallion, then turns his attention to other outstanding steads, the Express Ranches Clydesdales, providing fans with the opportunity to recognize some of the most majestic animals in the equine industry.


Gunner was "one of the best performing horses and producing horses ever in the reining world," McCoy said as he opened the show. "He will be missed, by not only the producers, the trainers but also the fans."


Owned by McQuay Stables, Gunner was 20 years old when he died July 8. To date, his offspring have earned more than $5 million in the National Reining Horse Association, allowing Gunner to be one of just five stallions to reach that landmark; he is also the only paint to do so, according to the American Paint Horse Association.


"When we bought Gunner, I thought he would be a sire," said Tim McQuay, the owner of McQuay Stables. "I was fortunate enough to ride a handful of colts he sired already when we made the deal to buy him. I had a feel that every one that I rode wanted to stop. That's a big part of what I hunt for."


Last year alone, the top two horses in the NRHA's open futurity were his colts: Americasnextgunmodel won the championship, while Gunners Tinseltown was the reserve champion. In addition, another colt, Customized Gunner, was named the NRHA's non-pro co-champion.


"Last year his colts won a million and a half dollars themselves," McQuay said. "There's not another stud in the industry that's had colts be first and second in the reining futurity. He did his job better than I ever expected him to."


Gunner's death reached beyond McQuay Stables.


"It was a sad day when he passed," said Dell Hendricks, owner of Hendricks Reining Horses. "I competed against him all those years, but he still kind of gets into your heart. I don't know why that flop-eared thing did it, but he got into you."


Hendricks isn't the only reining professional to see that.


"I think Gunner's impact in the industry is greater than any other stud that we've seen," said Tom McCutcheon, owner of McCutcheon Reining Horses. "As much as anything because any practice pen you go to across the country, you see white legs and white faces. It's changed the industry completely."


Gunner not only sired great champions, but he performed quite well in the arena, too.


"He won $177,000 himself," McQuay said. "Everybody loved him. He was this cute, little bald-face horse with floppy ears, and they loved him. The crowd went crazy when they walked into the pen. It was a different look, a different breed, but it sure did work."


His work as a sire is where his legacy lives.


"He's turned into the go-to sire," McCutcheon said. "He's always the first horse you think about, at least for us. I manage probably 30 of the best brood mares in the country, and our go-to stud is that. We try to have as many of them here as we can, because we've never seen anything like it.


"There's seven, eight, nine horses in the finals by Gunner. We've never had any stud like it. The industry is going to miss him terrible."


Great animals not only stand out, but the reach deeply into people's hearts. Whether it's a great reining horse or a powerful Clydesdale, it's attractive. Bob Funk realized that 15 years ago when he invested into his own program.


"We're owned by Bob Funk, who owns Express Employment Professionals," said Tabitha Minshull, the events coordinator for Express Clydesdales. "He was introduced to the Clydesdales back in 1998. He just fell in love with them, but he particularly decided to have the black and white Clydesdales, which they're a lot more rare. He purchased a hitch in 1998 and has since used them as a marketing ambassador for the company."


Now the Express Clydesdales are famous worldwide and are being utilized in numerous ways by the Western community. During the 2011 Calgary (Alberta) Stampede, Prince William and his wife, Kate, the Duke and Duchess of Cambridge, rode atop the Express Stage that was led by the team of Clydesdales.


The Clydesdales used in the teams range in age from 4 to their mid-teens, Minshull said. They're started at ages 3 or 4.


"They've hit their full height," she said, noting the horses stand from 17 hands to the biggest one being 19.1 hands tall. "They may have some weight to gain, but they're maturing to start driving.


"An 18-hand horse is 6 foot to the withers."


To show the versatility of the animals, McCoy closed the show by riding one of the Clydesdales "off into the sunset." It was the perfect way to celebrate the episode about some of the most celebrated horses in the world.






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'The Ride' takes a tour of Texas

McCoy looks into breeding, other programs at reining horse centers


Nestled along the east side of Ray Roberts Lake in north Texas is a stream of athletic horses and the training complexes that serve as their home.


It's where many of the top reining horse trainers handle their business.


"It's really become a reining horse mecca," said Tim McQuay, owner of McQuay Stables and one of the most recognized breeding programs in the sport. "You fly into Dallas, and you can look at 5,000 horses within two days if you really want to. It's been good for us."


McQuay's facility is one of the complexes featured in the next episode of "The Ride with Cord McCoy," which airs at 1 and 11 p.m. Eastern on Monday, Sept. 2, on RFD-TV. McCoy tours McQuay Stables in Tioga, Texas, and Tim McCutcheon Reining Horses, with complexes near the Texas communities of Pilot Point and Aubrey. McQuay moved his operation from Minnesota in 1989 and has built a powerful business.


"The biggest reason we moved was Hollywood Dun It," he said, referring to the champion stallion that became the foundation of the McQuay breeding program. "We bred 40 to 50 mares to him up there. The first year we came down here, we bred right at 80 mares. Every year after that, we bred over 100 mares to him."


Part of the reason was that mares in the northern climate didn't have a long reproductive cycle because, as McQuay put it, "Spring doesn't hit until the first weekend in May." But there was more to it.


"People come to Texas," he said. "It's easier to get horses to Texas. At that point, you had to bring the mares to the stud."


While training is important to the cause, the breeding program is what has led McQuay to his greatest successes.


"It's been a good career for us," he said. "The training business is a good business, but it doesn't really make a lot of money. It's not a cheap game to be in the training business, so the stallions have been our profit. When I started with Hollywood Dun It, there wasn't very many stallions out there breeding reining horses. It was a small enough group that there wasn't very many people breeding them.


"He did very well with his colts from the very beginning of his colts showing. He helped us pay for this monstrosity."


Hollywood Dun It produced AQHA world champions, national half-Arab champions and multiple NRHA world champions and reserve world champions, according to the McQuay website. Dun It lived to be 18 years old. In 2005, McQuay and his wife, Colleen, acquired another key stud, Colonels Smoking Gun, in 2005. He continues to be a major player in the family's breeding program.


"When we got Gunner, we crossed him on the Dun It (mares), and, man, it's been a good mix," Tim McQuay said. "In the last 20 years, our industry has changed because of the breeding."


Technology has played a factor in changes, too. McCoy went to neighboring McCutcheon Reining Horses, where he witnessed the facility's equine rehabilitation center and spa. Ranch manager Barb Wibbles showed off the center's Aqua-Tred, which allows horses the opportunity to exercise in water without suffering potential impact injuries from other activities.


"The therapy program is really important," said Mandy McCutcheon, an owner of the ranch. "I feel like any pro athlete needs to take care of themselves. That's how we need to take care of the horses."


Tom McCutcheon told McCoy that one key reason he loves the reining horse business is because of the friendships he and his family have developed over the years. It's something he shares with Tim McQuay.


"The horse business has kept everybody together," McQuay said, referring to his family. "We go to horse shows; we spend a lot of time with our families, too."


That's a common theme for those who live the Western lifestyle. McCoy has seen it in his family, and he puts it on display for the fans of "The Ride," especially with the focus on facilities that have so many family members involved in the operation.


"I've been real fortunate to have a lot of success in the reining horse world," Mandy McCutcheon said, "but nothing brings me more joy than watching my son try and do the same thing, and the passion he has for it is just amazing."


 That's what it takes, and the families in the north Texas reining horse business seem to have a good handle on it already.






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McCoy gives viewers the reins

Champion trainer Hendricks showcased on next episode of 'The Ride'


Dell Hendricks is the premier reining horse trainer in the world, and there's a good reason for it.


In his established career, Hendricks has earned more than $1.4 million in the National Reining Horse Association winnings. In addition, he raises, trains and shows a number of the top horses in the business.


The key components as to why he's considered the best will be on display for all to see during the Aug. 26 episode of "The Ride with Cord McCoy," which airs at 1 and 11 p.m. Mondays on RFD-TV.


"A lot of people call it horse whispering, but the training focuses on teaching the horse to read your cues," McCoy said. "In a sense, if I push this little button, I want you to that. If I want a horse to do something, then all I have to do is push that button. I don't think the people give the horses enough credit on how smart they are. I could make the horse do so much with just a little cue."


McCoy has learned a few of those things over the last few years. He and Hendricks met in 2008 during the Reining Horse Sports Foundation's 4R Performance Horses Celebrity Slide and were teamed as part of a benefit for the Make-A-Wish Foundation of Oklahoma. They were teamed with Starbucks Sidekick, a champion reining horse, and Luke Good, a child receiving the Make-A-Wish benefits.


"Me meeting Dell Hendricks was pretty special," McCoy said. "It seemed like all four of us made a bond in the one day we were together."


That bond continues today, and fans will get to see it in the half-hour show.


"I've been all over the world teaching people about reining and showing horses," Hendricks said on the show. "When I had the opportunity to help Luke and make his wish come true, it was a great opportunity. When you got in the mix, it was a fun opportunity."


It marked the first time McCoy stepped onto a reining horse. That day also set the wheels in motion for McCoy's brother, Jet, who traveled the world with Cord in two seasons of the reality-television show, "The Amazing Race." Jet McCoy met Hendricks at the benefit and has since gone into the business; he owns Wranglin in Chex, a half-brother to Sidekick that has become one of the top 20 reining money-earners this year.


"That makes Jet one of the top 20 reining horse owners in the world," Cord McCoy said, noting that Hendricks shows Wranglin in Chex for his brother. "It's made a full turn, and it started with a little wish."

During the show, Hendricks takes viewers on a little ride around his Hendricks Reining complex in north Texas.


"It was an interesting combination for me getting paired up with you," Hendricks told Cord McCoy. "It was a great thing for me because I've made a lot of friends. Luke has come to the ranch a couple of times and got to get on horses here at the ranch."


He also explained just why he loves working with reining horses.


"When you get on them, they actually feel a lot different than people think they do," he said. "It's almost like stepping into a Ferrari and driving down the road as fast as you can and turning corners, because they handle so much better than a lot of horses. For me, personally, it's the most challenging thing I've ever done on a horse."


It's a challenge that's befitting of talented horsemen.


"A lot of people on the ranch have the misconception that show horses are just show horses and ranch horses are just ranch horses," Jet McCoy said on the show. "Once I got a little better introduced to it and started realizing the things these reining horses are doing, (I thought) if I could get my ranch horses doing a little, tiny part of that, it would make way better horses.


"When Cord got the opportunity to be in the Celebrity Slide, I got to meet Dell. About two weeks later, I took him up on the offer and got to come down and ride some nice horses."


The key is in the work done at Hendricks Reining.


"Top athletes only get to be top athletes because of the work they put in on the practice field," Cord McCoy said. "Horses are the same way. They get prepared the same way even for practice. Dell Hendricks makes his living on what he can train these horses to do and how much he can win in performance. The care of these animals is as tip-top as you can make this. It's pretty neat to hang out on his place."


The episode shows Hendricks and the McCoys in the practice arena, with the trainer teaching the principals that have made him so successful.


"There are seven different components to a reining run," Jet McCoy said. "All of those seven components … I use them every day when I'm working on the ranch or if I'm riding a roping horse."






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McCoy focuses on rodeo youth

'The Ride' features the top young talent in the sport during IFYR showcase


Fifteen years ago, teenage brothers Jet and Cord McCoy were the talk of the town in Shawnee, Okla., host of the annual International Youth Finals Rodeo.


The brothers McCoy already were big names in the sport, and they added to it in Shawnee. Cord McCoy won the IFYR's all-around championship in 1997, and Jet, older by just 13 months, claimed the title a year later.


In the Aug. 19 episode of "The Ride with Cord McCoy," the show's host revisits his old haunts and introduces the show's fans to the next generation of rodeo's stars. The show airs at 1 and 11 p.m. Eastern on Monday on RFD-TV.


"A lot of cowboys and cowgirls will be breaking into their careers," Cord McCoy said while opening the show, noting that many of the sport's biggest names have competed at the IFYR over the years.


The competition features high school-aged contestants from all over the country, and a few from outside the borders of the United States. Unlike the National High School Finals Rodeo, which features those who qualify from every state, the IFYR is open to any appropriately aged competitor and features a purse of greater than $200,000 annually.


This year, the rodeo celebrated its 21st year all at the Heart of Oklahoma Expo Center. McCoy took "The Ride" cameras behind the chutes to get insights on the event and why it's such an important step in the development of young cowboys and cowgirls.


"It gave me a big step up," said bull rider Joseph McConnel, the 2012 bull riding champion. "I thought, 'Alright, you're going to have to take it a little more serious.' "


The IFYR has served as a catapult for the collegiate and professional careers of many great names. Mike Outhier, a four-time Wrangler National Finals Rodeo qualifier in saddle bronc riding, continues to be one of the best all-around cowboys in the sport. He won the IFYR all-around crown and competed in all six boys events for two years in the mid-1990s.


Will Lowe burst onto the scene in 1999, winning the bareback riding championship in Shawnee that summer. By 2002, he was making a significant living in the Professional Rodeo Cowboys Association, winning the Bareback Riding Rookie of the Year crown and earning a trip to the Wrangler National Finals Rodeo. Since then, he's added three world championships to his resume.


Other PRCA world champions who have competed at the IFYR over the years include bareback rider Justin McDaniel, all-around champs Trevor Brazile and Ryan Jarrett, barrel racer Janae Ward-Massy and bull rider Blu Bryant.


McCoy is a bull riding qualifier to the 2005 NFR and has earned six trips to the PBR World Finals. He was a five time world champion in the International Professional Rodeo Association and still owns the single-season earnings mark, so he realizes the impact the IFYR has on young players.


"The IFYR is definitely the biggest, has the most competition," said two-time IFYR breakaway champion Samantha Little of Hackberry, La.


The players aren't the only ones who see a great benefit of it. Mike Visniesky, the rodeo coach at Southwestern Oklahoma State University, said college rodeo programs gain a lot from being in Shawnee and watching the competition.


"The IFYR is a huge opportunity for coaches to recruit for the best high school talent there is," Visniesky said. "When we get to watch them compete all together at the national level, that's really important when you're trying to put together a competitive team."


The event has certainly grown over the years. It began in 1993 after Shawnee hosted the high school finals. Organizers saw an opportunity to make things happen in the central Oklahoma community annually.


"You look at the (economic) impact that all these contestants and their families bring on this town," said Michael Jackson, the event's coordinator. "That's what this facility is about … to bring in the impact to the town. In 2008 was the last impact study we had, and it was estimated to be $5.4 million through the week."


The IFYR begin with about 300 contestants that first year. It has peaked at more than $1,000; this year, there were 897 contestants and more than 1,500 entries.


"We went to three arenas to make it a little more exciting," Jackson said. "We've had a lot of kids that have went on and had great pro careers.


"To me, it's a great opportunity for them."


That's the way the show's host looks at it, too.


"After 21 years of the International Youth Finals Rodeo, it's always good to be back," McCoy said, closing the show.





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Bull power displayed on show

'The Ride' showcases the next generation of tremendous bucking bulls


An athlete is born that way, a combination of genetics and God-given talent; an elite athlete must be willing to put in the work it takes to get to the next level.


Michael Jordan is one example. Adrian Peterson is another. The Aug. 12 episode of "The Ride with Cord McCoy" turns the audience's attention on yet another, the athletic animals that are part of the annual American Heritage, a bucking bull competition for rising stars in the sport. The show airs at 1-11 p.m. Eastern on Monday on RFD-TV.


"Other than the PBR World Finals in Las Vegas, the American Heritage is the biggest event throughout the regular-season tour," said McCoy, the show's host who also rides and raises bucking bulls.


Organized by American Bucking Bull Inc., the sport's registry system and a producer of numerous competitions each year to showcase the next generation of bucking power, the American Heritage took place at the Lazy E Arena near Guthrie, Okla., in June and featured a massive purse.


"This is the greatest opportunity, from the ABBI's, standpoint for us to take these planned matings," said Russ Gant, who had served as the interim executive director of the ABBI at the time of the American Heritage. "We have a database where we take these planned matings and can go back and see the DNA."


That DNA comes into play in the arena; think the Mannings in football, where Archie Manning was a star quarterback in the 1970s and sons Peyton and Eli are Super Bowl champions playing today. Bull breeders try to match known superstar bulls with cows that have a strong bloodline.


"There are some bulls in here that breeders have spent thousands of dollars on these matings and thousands of hours getting them ready," Gant said. It's not just about beating their competitors but about bringing value to ranch. It's not just the swell of winning, but there's money in there, too."


Whether it's selling a top-of-the-line animal athlete for big money or earning it through competition, bull breeding is big business. The competition featured hundreds of young bulls, all showcased and cared for in comfort inside the Lazy E, an arena built in 1984 specifically for Western events. The Lazy E has been involved in the bull riding business since 1989, when the late Lane Frost worked with the arena's producers to develop Bullnanza, a stand-alone bull riding event that featured the top cowboys in the game, all of whom had ponied up the $1,000 entry fee.


"We were pre-PBR," said Robert Simpson, director of events, sponsorship and marketing at the Lazy E. "In 1994 was the first PBR World Finals. From 1992 to 1994, Bullnanza was the entire tour except, I believe, for George Michal's event and Tuff's (Hedeman) event in Fort Worth (Texas).


"From those first days when we hand-selected those bulls … we brought about three to four bulls from 30 different contractors. Now you've got 150 contractors that have 50 great bulls. The industry, in how it's exploded, is phenomenal."


That history is why the Lazy E continues to be involved in the industry.


"Just the caliber of bulls … untouchable," Simpson said. "The purse is just phenomenal. It's just awesome to see that kind of purse for a bucking bull event.


"We are very prideful in it. We want to think we do it the best. When you come here, we're going to try the hardest."


How big is the American Heritage to those who raise bucking bulls? The winning animal's owner collected a check for more than $92,000. Royd Doyal, a former bull rider who judged the event, said he and other officials who worked the event based their opinions on the criteria provided.


"I'm going to look for the one that really stands out," Doyal said. "Usually the winner or top two to three bulls will separate themselves by being exceptional in one or two of those criteria."


The episode showcases the true magnitude of the competition and what it takes to develop the next generation of amazing bucking beasts.






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Frost memorialized on 'The Ride'

Cord McCoy lets viewers learn a little more about a bull riding legend


It's been more than 24 years since Lane Frost died doing what he loved, suffering a fatal injury during the final round of the Cheyenne (Wyo.) Frontier Days Rodeo.


Who he was and the legend he has left remains powerfully strong in rodeo, and Cord McCoy shares that lore with viewers in the Aug. 5 episode of "The Ride with Cord McCoy."


"That's been my favorite show we've done," McCoy said about the 30-minute program, which airs at 1 and 11 p.m. Eastern on Mondays on RFD-TV. "I think this one takes our whole show to the next level. We're getting to talk to people about the details that they haven't talked about in over 20 years.


"There were at least five of us that cried while we were taping it. I bawled like a baby. It was so touching for me; I could hardly do the interview at the gravesite."


That's just part of the impact Frost's legacy continues to have on fans. It was the foundation that led to the 1994 movie "8 Seconds," which chronicled the life and death of the 1987 bull riding world champion.


"We taped the show in backward order. I'd talked to Cody (Lambert) and Clyde and Elsie (Frost), then that evening while we were wrapping the show, I walked down and saw the grave for the first time," said McCoy, a bull rider who has qualified for the PBR World Finals six times and earned a trip to the Wrangler National Finals Rodeo in 2005. "The first thing I did was walk up to the back of the grave, and on the back of it, it said, 'Lane, I love you, Kellie.'


"I broke down right there."


It's a touching reminder of Frost, and it's a story McCoy has wanted to tell.


"You definitely get an idea of Lane Frost from the movie," he said as he opened the episode. "To be able to go back to Clyde and Elsie's place and to talk about the true Lane Frost is going to be pretty interesting … to be at the place where Lane grew up, to be where Lane practiced and what he was really like."


The show begins with a bull riding and bullfighting school that takes place annually at the arena Lane Frost built on the family's place near Lane, Okla., with money he'd earned at the 1985 NFR. Viewers get to see world champion bull rider Mike Lee work with newcomers to the sport, while Frank Newsome teaches up-and-coming bull fighters the tricks of that trade.


The meat of the story, though, is on Frost, and it leaves viewers wanting to know even more about the man.


"God used Lane," Clyde Frost said of his son. "He made him who he was. Everybody liked him, and they're still using him. Little kids … we hear from them all the time."


A young Lane was especially taken with his dad's dear friend, Freckles Brown, who won the bull riding world championship in 1962 at the age of 41. In fact, the two are buried near one another in Mt. Olivet Cemetery in Hugo, Okla. – Brown died in 1987, just two years before Lane Frost.


"Freckles died in March of that year, and Lane won the world in December," Elsie Frost said. "But Freckles was really special to him. When we buried Freckles down there, Lane commented on what a pretty cemetery that was."


The story of the two bull riding champions is more powerful than that. They had a special bond.


"Freckles had that cancer, and he was down at Houston" for treatment, Clyde Frost said. "Lane was up at (the) Fort Worth (rodeo), and he flew down to Houston and stayed in the room with Freckles that night and let (Brown's wife) Edith go. He told me the next time I seen him, 'I told Freckles I was going to win the world for him.'


"He did, but Freckles wasn't there."


Lambert, who traveled the rodeo trail with Lane Frost, told of that fateful ride on July 30, 1989, and his words trailed into tears as he repeated the last words his friend ever spoke to him.


"No matter how tough you think you are, it's a touching story," McCoy said. "You see the effects he made on people's lives then and still today."


That's the most telling aspect of the Lane Frost story, and it's one that needs to be retold again. It's why McCoy wanted this episode to be such a showcase for viewers of "The Ride."


"It's an honor that they want to come and be where Lane was," Elsie Frost said. "That's so amazing. Lane's been gone almost 24 years now, and these kids weren't even born then. It's still amazing to me that they still know who he is and that they still look up to him. But it's neat that they do."


With a break in his voice as he looked down upon the gravestone that symbolizes the life and death of one of rodeo's greatest champions, McCoy provided his thoughts on why Lane Frost's legacy continues to touch so many people today.


"You wonder how many millions of people in the last 25 years have come and paid respects," he said. "(He's) definitely a legend … still living on."



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Letting the storyteller tell stories

'The Ride with Cord McCoy' allows cowboy, minister to discuss his passions


Joe Howard Williamson is a cowboy, a minister and a storyteller, and he's the perfect fit for the July 29 episode of "The Ride with Cord McCoy."


Williamson owns Switchouse Ranch near Henrietta, a small north Texas community tucked just southeast of Wichita Falls, about a stone's throw from the Red River that borders Oklahoma. He's proud to carry on the legacy of being a cowboy, and he wears the hat as well as anyone could.


"I met him at a bull riding when he was preaching," said McCoy, a reality TV star, bull rider and, now, host of the show that airs at 1 and 11 p.m. Mondays on RFD-TV. "We just kept running into each other and became friends. I was asked to give my testimony at a PBR cowboy church, and he was the preacher that day. I went to Fort Worth and did a celebrity cutting that served as a fund-raiser, and he was also there.


"I just thought he was a pretty diverse, interesting man. I had heard a lot about his ranch. After becoming friends and knew what kind of guy he was, I wanted to go spend more time with him."


The good thing is he lets the viewers in on the comfortable visit with Williamson.


"I think with any man like that, if you just sit down with them and visit a little bit, you can definitely tell what's important to them real quick," McCoy said. "With him, he wanted to talk about the gospel, and he wanted to talk about cutting and ranching. It's neat to go into somebody's place and showcase what they do."


The updating editing of the show does just that. Since the show re-launched July 1, the enhanced presentation tells a wonderful tale. In this case, editors and producers of "The Ride" allowed Williamson to weave his magical tones.


"We run around 1,200 cows here in Archer County," Williamson said in the show. "We do everything horseback."


What else would viewers expect from a traditional cowboy who reads his Bible and shares the testimony of his faith?


"One summer when I was in junior high, I got to drinking," he said. "I loved the way it made me feel. I drank quite a bit through high school. When I got off to college, I drank bad. I got married the first time (and) had trouble in my marriage because of my drinking and drug use.


"The Lord took her home in a car wreck. (It) just broke my heart."


Distraught and ashamed that alcoholism and drug addiction were ruling his life, Williamson leaned on an old childhood acquaintance.


"I went back to church, and I heard the gospel," he said. "I was really contemplating if that's what I needed to do, give my life to the Lord. I went to a treatment center for drugs and alcohol. I quit drinking and drugging, but I still didn't have any peace. In 1988, I made the decision to trust Christ as my Savior."


He began working with Dawson McAllister, a prominent youth minister from Nashville, who encouraged Williamson to consider horse ministry. It was an amazing combination of things Williamson loves. He developed Horsemen for Christ in 1994.


"I knew it was important for me to become a winner," he said. "I knew if I could get competitive and be good at it, it would be a platform to share the Lord with a lot of people."


So he became competitive and began qualifying for the National Cutting Horse Association World Finals in 1996 – he's been back every year since. He won titles in 1999, 2004 and 2006 in the non-pro division.


It all enables Williamson the opportunity to live a life he loves and share his passions with others, including a little one-on-one time with McCoy in the cutting pen.


"When you get on someone else's horse, that the horse is a contender for a world title, you feel like a sponge for information," McCoy said. "You feel like you're about 90 percent concentrating on the cow and 10 percent on what Joe Howard is going to say next. You're all ears trying to pay attention."


And that's what viewers will be during the next episode of "The Ride with Cord McCoy," a showcase for cowboys who love what they do.







The Ride with Cord McCoy


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Viewers get a look at bull genetics

'The Ride with Cord McCoy' offers a look at the creation of a champion animal

Why does a bull buck?

It's a natural movement the animal uses to try to remove things off its back. Calves like to buck and kick while playing in a pasture. It's a sign of exuberance. It's a sign of athleticism.

Why do some bulls buck better than others?

That comes from genetics, and in the July 22 episode of "The Ride with Cord McCoy," the host shows viewers just how the best bull owners in the sport are developing herds of phenomenal athletes.

"You've seen it in the horseracing business for years," J.W. Hart, a Professional Bull Riders legend, said during an interview on the show. "The bull business is no different."

Champion racehorses have been bred to other champions, and the legacies of those genetics have been documented in various registries. The same is happening with bucking beasts, in the form of the American Bucking Bull Inc., an organization that tracks the DNA of bucking bulls and cows that produce great offspring.

Over the last few years, artificial insemination has helped in producing more top-flight bulls that can be seen in the PBR and other bull riding and rodeo organizations.


During the episode, McCoy works with veterinarians in showing how artificial insemination and embryotic transfers are changing the face of raising bucking bulls.

"The original idea of this show is that a little redheaded Okie like myself would have a way to get champion genetics," he said, noting that he and partner Tim Dougherty purchased straws of semen from three champion bulls: Bushwhacker, the 2011 PBR Bull of the Year; Asteroid, the 2012 PBR Bull of the Year; and Shepherd Hills Tested, the 2012 ABBI Classic Champion.

"Technology is why a guy like me can go online, click and own a straw of semen from Bushwhacker."

McCoy and Dougerty hand-selected three cows they wanted to artificially inseminate with the three straws.

"It was just for a chance to raise the next world champion bucking bull is the reason we did it," McCoy said. "We took the cows to the vet clinic 30 to 45 days before we wanted to breed them and start adapting those cows for their surroundings and to get them settled in.

"Seven days after they were bred is when we flush those embryos out of the cows, and it gives you counts on what you've got as far as the embryos."
The embryos from one cow were then placed in reset cows, surrogates that will carry the calves through the remainder of the pregnancy – once flushed from the producing momma, each embryo is then placed into the uterus of the surrogate.

Fortunately, the episode features veterinarians who explain the process clearly while keeping it fun for the viewers.

"Flushing … takes your best dams or your best cows in your herd and multiply them multiple times," said Dr. Matt Barker, DVM. "You can take three or four cows, reproduce them multiple times and let other cows carry the embryos. You're taking your odds of producing higher quality stock."

Dr. John Shull, DVM, an embryologist, said animals with bucking genetics are a little more difficult to work with because they're a high-stressed animal; it is best to deal with a cow that is calm.

"You're dealing with an animal that essentially needs to be as wild as possible to do her job, but that's exactly the opposite of what I need," Shull said. "Normally a cow has one calf a year. My goal is to get more than that production out of that cow and still let her have one calf a year. We manipulate her cycle and give fertility drugs to the cow so that more than one egg can go to maturity and ovulation during that cycle."

It's all quite fascinating, and it's how the bull industry has changed over the years.

"With a flush, you're rolling the dice to take the chance of getting five calves, not just one," McCoy said.





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The Ride with Cord McCoy
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Coleman comfy as family man

'The Ride' learns that retired bull rider is still all cowboy, doting husband, father


Hands down, Ross Coleman was one of the toughest cowboys competing in the Professional Bull Riders organization. Cowboys knew it; sponsors knew it; even fans knew it.


It's one of many attributes to the Oregon-raised cowboy being inducted into the PBR's Ring of Honor, the hall of fame for the association that was established nearly 20 years ago by the bull riders themselves. From overcoming gnarly injuries to riding the rankest bulls in the business, Coleman was the epitome of tough.


During the July 15 airing of "The Ride with Cord McCoy," fans will get to see another reason why Coleman so well respected by his fellow bull riders. The show airs at 1 and 11 p.m. Eastern on RFD-TV.


"He's one of the toughest men in the world, not just bull riding," said McCoy, a PBR bull rider and reality TV star who now hosts the show.


Coleman will be remembered for that, but it's just a piece of the puzzle.


"When I was going down the road as a young teenager to the first kind of rookie being on the PBR, I was always around Ty, Tuff, Razor, Gaffney and Semas and all the other guys that I looked up to so much," Coleman said during the episode, referring to Ty Murray, Tuff Hedeman, "Razor" Jim Sharp, Michael Gaffney and Aaron Semas.


"There were none of those guys ever whining or complaining about their injuries. If there were to ever get whipped down or smoked down, they were the first guys to stand up on their feet and take it like a man. I just looked up to them so much and tried to be just like them."


It was one of many things McCoy and Coleman visited about during the interview.


"This was so cool to be there and to be able to just visit with Ross whether the camera was there or not," said McCoy, a five-time International Professional Rodeo Association champion, a multiple-time qualifier for the PBR Built Ford Tough World Finals and a 2005 qualifier to the Wrangler National Finals Rodeo. "We had a time. We'd be doing an interview, and one boy would go up and show his buckle. Then a little later, another would come up and want to go ride a bucking bull."


The interview commenced and the editing doesn't show the interruptions; meanwhile, the show includes footage of the three Coleman boys riding a bull, which just happened to be Coleman's alter-ego.


"All three of them had to ride a PBR bull on the trampoline," McCoy said, noting that the boys would wrap a bull rope around Coleman, then mount their daddy and ride as he "bucked" on the trampoline. "I was amazed about what bull they wanted to get on, which was cool, but then Ross would buck just like those bulls; they all know them that well."


Coleman retired from bull riding two years ago, but he still is very much a cowboy. In the show, he gave McCoy a tour of his home in Texas; the pair even roped a little bit, with McCoy wearing a specialized camera strapped to his chest as he heeled.


"Ross is such a good daddy, too, in that even when we roped, he let his boy rope first," McCoy said. "He did some roping, then we roped. He's a pretty cool dad."


That's something Coleman seems to take the most pride in displaying. Whether it was playing baseball or roping or trying to buck off his sons, there was a lot of special time with the kids.


"I think growing up on a ranch was probably the best thing I could've ever done," Coleman said. "My dad was not afraid to put us to work. It seemed like we were always working hard out there. It made me realize I had to work hard as a young man.


"When it came down to riding at the PBR level and making my own money in ProRodeo or even the PBR level, it was nice. It wasn't always easy, but it was sweet to just go work on the weekend and go win some money."


Now he's sharing that message with his family, which includes his wife, Amy, whom Coleman refers to as the woman busy handling four boys – including the retired bull rider.


"We're full throttle around here, I promise," he said.


It's genuine and relevant. Those who know the PBR will love the episode, but so will those who just want to learn more about cowboys. From being ranch raised in Oregon to raising a family in Texas, Coleman is all cowboy.


"If there was a bronc standing in the pen that needed busting before the branding, he was the one to do it," fellow Ring of Honor recipient J.W. Hart said of Coleman. "He had your back no matter how big the calf was or how big the guy was. He's just a big, tough kid, and he's grown into a good man and a husband and a dad.


"I think that might be what I'm more proud of than anything is that he's a good daddy."


The show's message is quite clear.


"Whether you're in Las Vegas or a small town in Texas, you know what Ross Coleman's like, especially for all those people who have watched him for a decade in professional bull riding," McCoy said.





The Ride with Cord McCoy
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'The Ride' shows Hart's heart


July 8 episode of RFD-TV show offers a special surprise for fans, soldiers


In a bull riding and reality TV career that has seen him racing around the world, Cord McCoy has been part of hundreds of amazing things.


He did it again in early June during the J.W. Hart PBR Challenge in Decatur, Texas; more importantly, cameras were rolling, and the excitement was captured for his regular weekly viewers of "The Ride with Cord McCoy," set to air at 1 and 11 p.m. Eastern time Monday, July 8, on RFD-TV.


"That's pretty awesome," said McCoy, the host of the show and a cowboy who has numerous qualifications to the PBR's Built Ford Tough World Finals. "The J.W. Hart Invitational is something I make sure and put on my schedule every year. It's not just because J.W. is my friend, but the crowds that are there are amazing, and so is what they put together, especially this year being their 10th anniversary.

"With what they're doing there and what they're showing, it's what America's all about."


The show opens with McCoy working around the ranch he has with his wife, Sara, near Tupelo, Okla., as the pair load bulls into the trailer to haul on the nearly three-hour drive to Decatur – in addition to the event serving as a bull riding competition for several of the top cowboys in the game, the Hart Challenge also is a contest featuring the animal athletes that are rising stars in bull riding, too.
"Not only does J.W. bring the rankest bulls in the world and have a good payout for the bull riders, he always gives back," McCoy said in the episode. "The bulls are in competition for themselves."

"I'll go from loading out bulls to riding them. I'll be working both ends of the bull riding."

In fact, three of McCoy's calves are shown in the competition prior to watching the cowboy attempt his ride.

"I get more nervous with these baby calves bucking than I do myself," he said on the show.

Those are the two sides of the business for McCoy, who focuses on raising horses and bucking bulls. Now a television show host, he visited with some of the key players from this year's Hart Challenge, including event organizers and Sgt. Jeremy Frost, a U.S. Army soldier who was injured – the video shows the prosthetic that now serves as Frost's lower left leg.

During the Hart Challenge, five soldiers were recognized and rewarded for their service and their sacrifices. "The Ride" cameras caught the touching presentation that offers grand surprises for all.

"We sat down in the bleachers before the show, and I learned more about who he is and what he's been through," McCoy said, noting that Frost was the guiding force behind the generous gesture from the Wise County Challenge Charities. "He's been in those guys shoes that are fighting for our country. He knows what this means to those guys. It'll bring tears to your eyes."

According to an Internet search, Frost was injured when he stepped on a bomb on July 6, 2012. He lost his left leg below the knee, suffered brain injuries, and his right leg and hip were shattered. What he was part of with the charitable organization is a powerful display of something he's seen since he returned home.

"It shows guys like myself that the country truly does care about you," Frost said on the show. "It reminds you that you can live."
McCoy said he was more than inspired.

"He didn't let that faze him one bit," McCoy said. "I ran into him later that night, and he had a pair of jeans on and a Western shirt, and you would've never known he was using a prosthetic. He's a cool guy. After you meet a guy like that, and it stokes your fire a little bit."
And the nugget McCoy likes so much about the episode is that viewers will get to see another side to Hart, a bull rider known as "The Ironman" for his toughness and ability to weather whatever injuries he faced in order to compete at 197 consecutive Built Ford Tough Series Events. Hart's tenacity and aggressiveness are well known in the PBR, where he is a Ring of Honor recipient.

"I thought the show was great, but it's hard to fit the whole experience into one episode," McCoy said. "It gives a pretty neat overview of the event, but it also shows the heart that J.W. has.

"I knew that a long time before because I got to travel with J.W. a few times. He's done some really cool things and would just as soon not let anybody know about it."

The secret will be revealed July 8 on "The Ride with Cord McCoy."




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The Ride with Cord McCoy
For information                                                                                                                                                      (660) 254-1900
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McCoy is ready for 'The Ride'
Popular cowboy kicks off second season with a look into his life, family

Cord McCoy is a professional bull rider and a reality TV star. In fact, he's one of the most recognizable cowboys in the world because of the two.

But there's much more to McCoy, and fans will get to see that in the next episode of "The Ride with Cord McCoy," a weekly series that showcases the world of ranching and the Western lifestyle that airs at 1 and 11 p.m. Eastern on RFD-TV.

The Monday, July 1, episode is the first of the new season and provides viewers with a look at the life of McCoy, a cowboy who grew up his family's ranch in the southeastern Oklahoma community of Tupelo. The show features enhanced production and a sparkling display that will give fans more to enjoy when they watch the series.

"I guess we're really explaining again who I am, and it gets more in the day of the life of Cord McCoy," said McCoy, the youngest of five children born to Denny and Janet McCoy, joining brothers Justin, JoRay and Jet and sister Nikki Callison. "It's neat to be able to showcase my family. Even though Jet and I got to do "The Amazing Race, I feel there are 20 more members of my family that would do the same things that we did.

"It's pretty cool to have a show that will open the door and showcase where I come from."

The meat of "The Ride" is in sharing the Western lifestyle and what is involved in carrying on centuries-old traditions, and there's no better place to start than at the host's home.

"We take you to acclaimed ranches and show you the secrets of true horsemanship as he works with highly regarded experts," stated a profile from the show's website, www.CowHorseProductions.com. "From working cattle to perfecting turnarounds, you will learn techniques from the best."

McCoy knows those techniques and can expound upon them, but as the show's host, he provides others to explain the intricacies that come with raising livestock. In the opening show of the season, he gets a little help from some members of his family that talk about what it's like on their ranches.

"My family was very close," Callison said during the show. "We worked together; we played together."

It's that closeness that shines so brightly in the first episode, but that's the background that has guided Cord McCoy to any success he's had. He's a five-time world champion in the International Professional Rodeo Association, a 2005 bull riding qualifier to the Wrangler National Finals Rodeo and has qualified numerous times for the Professional Bull Riders Built Ford Tough World Championships.

"We wanted to establish who Cord is and how he got to where he is now in this episode," said Brad Zanin, owner of Cow Horse Productions and producer of "The Ride."

McCoy and Jet – who is just 13 months older – were part of two seasons on the reality TV series "The Amazing Race," a marathon of around-the-world travels in which the winning two-person team claims the $1 million prize. That series put the cowboys on the international map, but it also showed the world that there is more to being a cowboy than the stereotypes that have been portrayed. It all comes back to how the McCoys live their lives.

"I think my family has definitely kept us grounded," Cord McCoy said. "It's equal opportunity around the ranch; everybody has the opportunity to work. I think growing up in the Western way of life, you learn that no matter how much money you have, you can't tell a horse that or, in my line of work, a bull. Bulls can't read buckles, and they don't care what you've done.

"I think livestock keeps me grounded as well. My family works hard. We all work together, and we all work for the same goals."

That's rather evident in the opening episode of the season, which showcases the McCoys working – it includes gathering calves with Jet and Cord's wife, Sara, and show's Cord being the first to mount a newly purchased colt, handling the bucks and moves from the green horse.

Even when the show airs, it's still about family time.

"Every Monday, I get to go over with my family and enjoy the show we filmed," Cord McCoy said. "We get to share that with the rest of the world. It's pretty neat to be able to go watch where we've been and what we're doing."