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Cow Horse Productions


Launched in 2008, Cow Horse Productions (CHP) is dedicated to the preservation and promotion of the traditions and art-in-handling of the working ranch cowboy, both in and out of the arena. Our featured production, "The Ride with Cord McCoy" travels to some of the most famous ranch locations, arenas, and events throughout the country and takes a creative look at time-honored disciplines such as reining, roping, cutting, and fence work, mounted shooting and more. Mastering these critical skills has long been essential to the success of the traditional, as well as, modern-day working ranch cowboy.


At Cow Horse Productions, we fear that much of the cowboy tradition may disappear after today’s cowboy legends pass away. These legends possess so much knowledge and skill that is not easily accessible to the recreational rider. After throwing around some ideas, Cow Horse Productions decided to document the time-honored wisdom and the heritage of today’s cowboy in medium that could easily be disseminated to the public and would provide future generations of horseman with practical lessons that could be applied to their own Ride.


Meet Cord McCoy


Cord McCoy photoCord McCoy is a graduate of Southwestern Oklahoma State University ('03) were he was a standout bull rider, saddle bronc rider and bareback rider for the "Bulldog" rodeo team. Cord turned pro in 2001 and has been a PBR member since 2004. However, this PBR fan favorite may be most recognized away from the riding arena as he and his brother, Jet, teamed up for a second place finish in season 16 of the CBS reality series "The Amazing Race," and most recently a fifth place finish in season 18. Over 10 Million households tuned in for the finale of season 16. Cord currently lives in Ada, OK with his wife Sara.


Cord is excited to take viewers on his ride. Whether you enjoy the thrill of top-level competition or just appreciate the history of the western lifestyle and the American Cowboy, you are sure to enjoy the fun, informative, action-packed TV show "The Ride with Cord McCoy."


2011 Highlights


Cord McCoy finished inside the top ten at the World Finals in Las Vegas, NV, covering 3 of 6 bulls. Two of his buck offs were World Champion Bushwacker and runner up Asteroid. He won back-to-back PBR TPD events at Fort Hall, ID, and Sulphur Springs, TX. He carried a 25% riding percentage in 20 events, with 2 top 10's and 1 top 5.


2010 Highlights


Cord rode 9 of 41 bulls in 17 events with 3 top 10 finishes on the elite PBR BFTS and had a TPD win in Everett, WA.


Career Accomplishments


6 time PBR World Finals qualifier

2 time IPRA All-Around Cowboy Champion ('02 - '03)

2005 WNFR Qualifier

12 PBR TPD event wins



Meet Brad Zanin


Brad ZaninHello, my name is Brad Zanin and my “ride” to becoming a horseman began in the spring of 2007 when I purchased my first performance horse. He was a seven-year old gelding with some experience as a rope horse and had been shown a few times. I was interested in showing him in cow horse events and knew that I needed to improve my riding ability. After developing a plan and some goals, I started riding and practicing every chance I got. I have been able to compete in the NRCHA non-pro limited class and a few reining shows. I look forward to going down the fence someday and competing in cutting shows. I thoroughly enjoy the learning process and appreciate every bit of “the ride.”

I was born and raised in Aspen, Colorado. I grew up on a pair of skis and playing team sports. I spent all of my free time in the mountains hiking and camping. I have always had a passion for the outdoors and horses. After graduating from Aspen High School, I attended Pomona College in Claremont, California. I graduated from Pomona in 1988 with a B.A. in Economics. Following graduation, I went to work for Analysis Group, Inc., an economic and financial consulting firm in Los Angeles. In the fall of 1995, I purchased the performance measurement division of Analysis Group and moved back home to Aspen to form Aspen Performance Group, Inc.

I still enjoy financial consulting, but with the formation of Cow Horse Productions, I am now able to pursue one of my life’s passions. I have been fortunate to have met and trained with some of the best horsemen in the country and always enjoy visiting their incredible ranches. I look forward to the rest of the journey and hope that you enjoy watching “The Ride” as much as we do creating it.


Brad can be reached at brad@cowhorseproductions.com.



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